# Meta Business Agent (Meta)

Meta Business Agent is a platform vertical AI agent from Meta. An agent that answers shoppers on WhatsApp, Messenger and Instagram, recommends products, books appointments and closes sales for a business. Nearfi's Agent Index rates its autonomy 4/5 (multi-step on its own): it books appointments and can close sales in a customer's chat without a person, but businesses choose when staff step in, and some reports say closing depends on how the business configures it, so it is not 5. Status: live; 0 incident(s) logged.

Source: https://nearfi.co/agents/meta-business-agent

- Category: Customer service · vertical · Platform
- What it does: Announced on 3 June 2026, it builds on a version already used by more than a million businesses on WhatsApp and Messenger. It replies in the customer's language in the business's tone, qualifies leads and books appointments. A separate platform connects agents to systems such as Shopify, Zendesk and Shopee.
- Limits: Meta's own post gives no usage limits, and market research, calendar and competitive-intelligence features are plans, not shipped. The morning briefing is limited to a select group of businesses. No independent testing of its sales or errors was found.